Through coaching, consulting and workshops, my aim is to inspire, energize and facilitate positive and transformational change for leaders, professionals, entrepreneurs and teams, their organizations and society at large. I do this in the service of greater effectiveness and awareness, well-being and resilience, while also fostering personal growth and lifelong learning, global cooperation, and leadership at all levels that is collaborative, empowering and humble.

As a thinking partner, I challenge and support my clients to make a valuable contribution utilizing their signature strengths and resources. On their development journey towards their aspirations and goals, I enable and encourage them to build the capacities, skills, attitudes, behaviours and strong relationships they need. They might be growing an international career or business, preparing for a new role or managing a transition, creating a coaching culture, or else searching for more fulfilment and meaning.

By creating safe spaces – indoors and outdoors in nature – for conversations of reflection, discovery and action-planning, I help clients make sense of their experience, dilemmas and context from different perspectives. With more insight and understanding, they try out new ways of acting, thinking and being, leverage opportunities and make conscious choices, and move forward with more clarity, confidence, commitment and enthusiasm.

The Story of “Judith Martin – Structure & Flow”

My approach Structure & Flow has evolved over the years during my international and professional journey from the UK to Germany, via Czechoslovakia (as it was then), Spain and China. My ideas and values started to emerge in Barcelona after I founded Interact Executive Coaching & Training in 2003, when the name soon became the company strapline and slogan.

Embracing paradoxical thinking, Structure & Flow is about the inherent order and fluidity of living systems and their capacity to keep learning and adapting. The name combines the norms and ideas of different cultures and their ways of being, doing and thinking in the world. As an approach, it means working in an adaptive, flexible way that might be more structured or more emergent, blending qualities of both “structure” and “flow” in ways that reinforce each other.

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I provide a range of services that focus on global leadership development, personal growth and organizational development and learning. With a customized, flexible approach, all of these services can be delivered in-person or online, or a combination of both.

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Executive & Leadership Coaching

The International Coaching Federation defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential”. Unlike consulting that provides expert solutions, or mentoring that offers specific job know-how, coaching is a powerful collaborative methodology that fosters developmental change and greater awareness, clarity, confidence, reslience and effectiveness. Continue reading “Executive & Leadership Coaching”

Group Coaching

Coaching in groups creates value and impact for organizations by extending the benefit of coaching to more people beyond an individual. In fostering organizational growth and improved performance, it is an effective approach to supporting global leadership development and peer-to-peer learning and change. It builds collaboration, communication and social skills, as well as capability in strategic thinking, brainstorming, and giving helpful feedback.

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Systemic Team Coaching

“Team coaching empowers teams to work toward continued high performance and ongoing development, requiring innovation, flexibility, adaptability and goal alignment – all traits that coaching helps support”. – International Coach Federation

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I offer practical, engaging and highly interactive workshops for small groups that focus on developing global leadership capabilities and capacities, and on personal growth and learning. The aim of these workshops is to help leaders and managers try out and discover new ways of being, acting, operating and thinking, so that they are better able to deal effectively and productively with their challenges and opportunities. Continue reading “Training”


As a thinking partner and consultant, I support the developmental transformation of organizations. I collaborate with global leaders and HR professionals who, in order to foster business success, well-being and innovation, are committed to both growing their organizations and their people. I help create and implement effective strategies that build capability and capacity, and that promote improved ways of doing things, relating, thinking and being. Continue reading “Consulting”


An independent freelancer, I sometimes team up with associates in my international network to serve my clients. Most of them, like me, have direct experience of living and working in different countries, speak several foreign languages, and have a global, systemic and cross-cultural perspective. Furthermore, we bring a passion for lifelong learning and a growth mindset to our work as well as commitment to professional excellence and ethical practice. Also in my network are management consultants, therapists, lawyers and other professionals who can provide additional services.

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During the last three decades, I’ve had the great opportunity to work with a wide range of client organization internationally. These include large corporations, leading business schools, family enterprises and emerging ventures, and global non-profit organizations. I usually combine paid work with pro bono coaching work that supports international humanitarian projects.

My experience is broad and diverse across multiple sectors, from manufacturing, IT, and healthcare, to advertising, retail and social entrepreneurship. My individual clients, from many different cultures and backgrounds, range from senior executives to middle managers moving into senior leadership roles.

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Welcome to Judith’s blog!

MindShift Conference

Another tiring full day on Zoom but it was also energising, inspiring and definitely worth it. This conference last Friday was a collaboration between various Swedish organisations – the Stockholm School of Economics, the Karolinska Institute, a medical university, and 29K and the Ekskäret Foundation, which both foster personal growth and societal change.

The 6 Team Conditions

Models with numbers are often good mnemonics, from Stephen Covey’s The 7 Habits of Highly Effective People to Patrick Lencioni’s 5 Dysfunctions of a Team. Well, last week I was introduced to Dr Ruth Wageman’s 6 Conditions framework that underpin and drive team effectiveness. Who’s Ruth Wageman?, you ask. She’s an American scholar and professor (Columbia, Harvard et al.), …