Through a portfolio of services – executive and leadership coaching, team and group coaching, training, facilitation and consulting – I support and challenge international leaders and their teams to transform their ways of thinking, behaving, relating and being, so that they are more effective and skillful at responding to disruptive change and their complex dilemmas, as well as to new opportunities. In this way, I facilitate organizational growth and greater engagement and motivation of employees.

As a thinking partner and guide, I encourage and inspire leaders on their development path to make a valuable contribution through their unique purpose, strengths and resources. I enable them to tap into our best human capacities – to make sense of experience and learn, to adapt and experiment, to imagine and innovate, to aspire and keep going, and to be kind and generous.

By creating open, safe spaces for reflective conversations, my clients expand their mindset, broaden their awareness and deepen their understanding of their core beliefs and hidden assumptions. Together we address their current reality and where they want to get to, who they choose to be, and what really matters to them. In this way, leaders find their authentic selves, make conscious choices, and increase their clarity, commitment, courage, resilience and enthusiasm.

Passionate about building cultures of learning, development and coaching, I foster successful global cooperation and leadership at all levels that is collaborative, empowering and humble. With a systemic orientation, I create value by integrating the needs and perspectives of multiple stakeholders. In drawing on my long international career and my multi-cultural, multi-lingual, outsider view, I’m able to see the bigger picture as well as the detail, and to make a difference through difference, enabling leaders to do the same.

Adaptive and flexible, my Structure & Flow approach is also principle-led and interdisciplinary. Furthermore, it is practical and deeply personal.

The Story of “Judith Martin – Structure & Flow”

My approach Structure & Flow has evolved over the years during my international and professional journey from the UK to Germany, via Czechoslovakia (as it was then), Spain and China. My ideas and values started to emerge in Barcelona after I founded Interact Executive Coaching & Training in 2003, when the name soon became the company strapline and slogan.

Embracing paradoxical thinking, Structure & Flow is about the inherent order and fluidity of living systems and their capacity to keep learning and adapting. The name combines the norms and ideas of different cultures and their ways of being, doing and thinking in the world. As an approach, it means working in an adaptive, flexible way that might be more structured or more emergent, blending qualities of both “structure” and “flow” in ways that reinforce each other.

Continue reading “The Story of “Judith Martin – Structure & Flow””


I provide a range of services that focus on global leadership development, personal growth and organizational development and learning. With a customized, flexible approach, all of these services can be delivered in-person or online, or a combination of both.

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Executive & Leadership Coaching

The International Coaching Federation defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential”. Unlike consulting that provides expert solutions, or mentoring that offers specific job know-how, coaching is a powerful collaborative methodology that fosters developmental change and greater awareness, clarity, confidence, reslience and effectiveness. Continue reading “Executive & Leadership Coaching”

Group Coaching

Coaching in groups creates value and impact for organizations by extending the benefit of coaching to more people beyond an individual. In fostering organizational growth and improved performance, it is an effective approach to supporting global leadership development and peer-to-peer learning and change. It builds collaboration, communication and social skills, as well as capability in strategic thinking, brainstorming, and giving helpful feedback.

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Team Coaching

A collaborative, outcomes-oriented development process, team coaching can make a real difference to the effectiveness, cohesion and resilience of teams. These could be leadership, management, project or start-up teams, established or newly-formed. In this way, the powerful methodology of coaching can have a bigger impact on developing an organization and on its collective learning and performance.

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I offer practical, engaging and highly interactive workshops for small groups that focus on developing global leadership capabilities and capacities, and on personal growth and learning. The aim of these workshops is to help leaders and managers try out and discover new ways of being, acting, operating and thinking, so that they are better able to deal effectively and productively with their challenges and opportunities. Continue reading “Training”


As a thinking partner and consultant, I support the developmental transformation of organizations. I collaborate with global leaders and HR professionals who, in order to foster business success, well-being and innovation, are committed to both growing their organizations and their people. I help create and implement effective strategies that build capability and capacity, and that promote improved ways of doing things, relating, thinking and being. Continue reading “Consulting”


An independent freelancer, I sometimes team up with associates in my international network to serve my clients. Most of them, like me, have direct experience of living and working in different countries, speak several foreign languages, and have a global, systemic and cross-cultural perspective. Furthermore, we bring a passion for lifelong learning and a growth mindset to our work as well as commitment to professional excellence and ethical practice. Also in my network are management consultants, therapists, lawyers and other professionals who can provide additional services.

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During the last three decades, I’ve had the great opportunity to work with a wide range of client organization internationally. These include large multinationals from Airbus to Inditex, leading business schools such as IESE in Barcelona and CEIBS in Shanghai, family enterprises, and global non-profit organizations. I usually combine paid work with pro bono coaching work, supporting international humanitarian projects such as the United Nations, through EthicalCoach, and Doctors without Borders.

I have broad and extensive cross-sector experience, from manufacturing, IT, and healthcare, to advertising, retail and social entrepreneurship. My individual clients, from many different cultures and backgrounds, range from senior executives to middle managers moving into senior leadership roles.

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Welcome to Judith’s blog!

MindShift Conference

Another tiring full day on Zoom but it was also energising, inspiring and definitely worth it. This conference last Friday was a collaboration between various Swedish organisations – the Stockholm School of Economics, the Karolinska Institute, a medical university, and 29K and the Ekskäret Foundation, which both foster personal growth and societal change.

The 6 Team Conditions

Models with numbers are often good mnemonics, from Stephen Covey’s The 7 Habits of Highly Effective People to Patrick Lencioni’s 5 Dysfunctions of a Team. Well, last week I was introduced to Dr Ruth Wageman’s 6 Conditions framework that underpin and drive team effectiveness. Who’s Ruth Wageman?, you ask. She’s an American scholar and professor (Columbia, Harvard et al.), …