The Story of “Judith Martin – Structure & Flow”

My approach Structure & Flow has evolved over the years during my international and professional journey from the UK to Germany, via Czechoslovakia (as it was then), Spain and China. My ideas and values started to emerge in Barcelona after I founded Interact Executive Coaching & Training in 2003, when the name soon became the company strapline and slogan.

Embracing paradoxical thinking, Structure & Flow is about the inherent order and fluidity of living systems and their capacity to keep learning and adapting. The name combines the norms and ideas of different cultures and their ways of being, doing and thinking in the world. As an approach, it means working in an adaptive, flexible way that might be more structured or more emergent, blending qualities of both “structure” and “flow” in ways that reinforce each other.

Structure stands for setting clear objectives, parameters and direction, for good organisation, contracting and preparation, for frameworks and processes, and for self-discipline, commitment and accountability. It’s about the structures and practices that build ownership, that offer the space to think well, and that invite people to step up.

Flow, on the other hand, stands for creativity, playful exploration and joy, for experimentation and improvization, and sharing knowledge, information and ideas. Working and living in flow is about our being fully involved in purposeful activities that achieve our goals, as much as it is about our spontaneous response to what is emerging.

How I work

My work is underpinned by a guiding set of principles and an approach that is client-oriented, adaptive and practical. It is also rigorous and evidence-based, informed by theory and best practice in coaching, leadership, organisation and team development, as well as various learning and change processes. Multiple disciplines, including psychology, science, philosophy and mindfulness, also inform and inspire my work.

Additionally, I adhere to the 5 principles of Blueprint for Better Business, which you can see at www.blueprintforbusiness.org. These emphasise good relationships and citizenship, inclusion and diversity, freedom and accountability, and long-term sustainability.

My guiding principles

Delivering positive outcomes & transformational change

Translating learning and growth into purposeful action and results.


Building good relationships with ourselves, others & the planet

Collaborative partnerships based on mutual respect, trust and equality.


Supportive & challenging reflective space

Providing space, time and opportunity for inspired thinking and dialogue.


Global mindset & systems thinking

Seeing the bigger picture, context, culture and interconnections.


Professional dedication & ethics

Honouring high standards of professionalism, integrity and ethical practice.