The Story of “Judith Martin – Structure & Flow”

My approach Structure & Flow has evolved over the years during my international and professional journey from the UK to Germany, via Czechoslovakia (as it was then), Spain and China. My ideas and values started to emerge in Barcelona after I founded Interact Executive Coaching & Training in 2003, when the name soon became the company strapline and slogan.

Embracing paradoxical thinking, Structure & Flow is about the inherent order and fluidity of living systems and their capacity to keep learning and adapting. The name combines the norms and ideas of different cultures and their ways of being, doing and thinking in the world. As an approach, it means working in an adaptive, flexible way that might be more structured or more emergent, blending qualities of both “structure” and “flow” in ways that reinforce each other.

Structure stands for setting clear objectives, parameters and direction, for good organisation, contracting and preparation, for frameworks and processes, and for self-discipline, commitment and accountability. It’s about the structures and practices that build ownership, that offer the space to think well, and that invite people to step up.

Flow, on the other hand, stands for creativity, playful exploration and joy, for experimentation and improvization, and sharing knowledge, information and ideas. Working and living in flow is about our being fully involved in purposeful activities that achieve our goals, as much as it is about our spontaneous response to what is emerging.

How I work

My work is underpinned by a guiding set of principles and an approach that is client-oriented, adaptive and practical. It is also rigorous and evidence-based, informed by theory and best practice in coaching, leadership, organisation and team development, as well as various learning and change processes. Multiple disciplines, including psychology, science, philosophy and mindfulness, also inform and inspire my work.

Additionally, I adhere to the 5 principles of Blueprint for Better Business, which you can see at These emphasise good relationships and citizenship, inclusion and diversity, freedom and accountability, and long-term sustainability.

My guiding principles

Human growth & business growth

Fostering organizational growth and business success through adult development – improving productivity, innovation and profitability by building human capacity and capability

Relationships & connections

Cultivating strong relationships of mutual respect, empathy and equality – generating creative and collaborative energy, inspiration and original thinking through our interconnectedness

Safe spaces & real dialogue

Creating safe spaces for open-minded, open-hearted grown-ups – supportive community and cultures of trust, appreciation and authentic dialogue – valuing people’s full humanity and diversity

Systemic change & added value

Shaping sustainable systems – identifying cultural patterns and themes – designing new practices and structures – delivering value for multiple stakeholders beyond the individual

Applied ethics & integrity

Working ethically and to high professional standards – caring for others and ourselves – building purpose-led enterprises for the common good – championing democratic values and personal freedoms