Prosperity – Better business makes the greater good

Colin Mayer was awarded the prestigious honour of CBE in 2017 for his contributions to business education in the UK. His recent work has focused on the failings of corporations and how society has lost trust in them. With Prosperity, published last year and endorsed by various enlightened CEOs like Paul Polman of Unilever, Mayer radically challenges the outdated business paradigm of exclusively focusing on increasing profit for shareholders. “The corporation today is inhumane”, he writes. And we have all seen the damage they can do.

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